PROMOTIONAL ITEMS

"Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknames sway or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.  They are given away to promote a company, corporate image, brand, or event.  These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns."

(as defined by Wikipedia)